Search engine optimisation (SEO): ensuring your web presence is a success

Highly focused one-day course to advance your social media skills.

The Internet is a busy place and every organisation competes to reach the top of search results. A company or organisation can no longer rely on users simply remembering web addresses. Websites must be easy to locate using Internet search engines.

The Guardian's one-day seminar will teach you key techniques that ensure your web content is found and also guide you in setting up whole-organisation policies to ensure good SEO practice across your teams. The course will also include tips on how to use specialised SEO tools and data analysis. 

 
What you will learn:

• SEO good-practice
  
• How other platforms e.g. YouTube impact on your results
  
• How to use Google Analytics
  
• Data analysis to improve results

 Who should attend?

• Marketing managers & directors
  
• Content managers
• Alumni professionals
• Event organisers and marketers
• SME owners and managers
  

Seminar Facilitator:

Jennifer Begg is a digital media consultant at Live Free Range and a business trainer at Quest Professional. Her experience includes six years on the commercial team at Guardian News & Media. She is an expert in social media, marketing, communications, print and online publishing, events management and promotion. Jennifer is passionate about enabling people to use technology for communication and networking to achieve tangible results.

For more information please contact media.academy@guardian.co.uk, or call: 0203 353 4059